The goal was to create an ensemble which is both powerful and meaningful, and they travelled to Karachi, Islamabad and Jaipur, to old book stores and multiple heritage sites to take pictures of motifs. They decided to design something out of their creative imagination, taking inspiration from books on Mughal architecture and Persian art. In 1995, in light of her approaching wedding ceremony, Ana and her husband-to-be Afzaal, were on the hunt for a perfect garment but nothing tickled their fancy. She has narrated the legendary story of her wedding dress to acquaint us with her formidable journey. number 26 hand-work, which is the most intricate form of embroidery, to this day, will become Lajwanti’s unique selling point.Īna Ali, CEO of Lajwanti, is a passionate woman with a thirst for heritage, discovery and travel. Little did she know that her bridal ensemble will give birth to not only a brand, but the technique i.e. It began with one visionary woman, Ana Ali, who single-handedly contributed to revive forgotten techniques and crafts and took the risk of experimenting on her wedding day. Pakistan’s iconic fashion label - Lajwanti - that came into being 25 years ago, is known for its unparalleled craftsmanship, luxe wardrobe, refined lines and cultural silhouettes, but fashion aficionados are not aware of the rich and heart-warming history behind its origin.
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